题目: The following appeared in a memo from the marketing director of Bargain Brand Cereal.
One year ago we introduced our firt product, Bargain Brand breakfat cereal. Our very low price quickly drew many cutomer away from the top-elling cereal companie. Although the companie producing the top brand have ince tried to compete with u by lowering their price, and although everal plan to introduce their own budget brand, not once have we needed to raie our price to continue making a profit. Given our ucce elling cereal, Bargain Brand hould now expand it buine and begin marketing other low-priced food product a quickly a poible.
Obviouly, the marketing director i enthuiatic about Bargain Brand Cereal ucce in elling low-priced breakfat cereal. The marketing director tate that over one year, the very low price of the cereal took many cutomer away from the top-elling cereal companie and that depite the top brand cereal companie reducing their price and planning to introduce budget brand, Bargain Brand ha never had to raie it price to continue making a profit. The marketing director then come to the concluion that the company hould expand the buine and tart elling other low-priced food a oon a poible. At firt glance, the marketing director would appear to have a good idea, but upon cloer inpection one can ee that more reearch hould be done before uch product are launched in the marketplace.[由wWw.HaozuoWen.com整理]
