Currently, we could hardly live a ingle day without eeing a celebrity pokeperon promoting a product or a ocial campaign on TV, net or other media。 Thi i an intenely popular trend that we cannot fail to notice。
There i no doubt that the celebrity pokepeople could boot the ale of a product。 A hot of celebrity pokeperon, however, have emerged a the marketing tool of ome companie, even companie producing and elling fake and inferior item。 Thi kind of behavior ha produced negative impact on conumer and whole ociety, which hould be everely criticized and penalized。 Of coure, a i known to all, everything ha both bright and dark ide。 Some tar endorement of ocial activitie and public campaign raie public awarene, giving rie to change in public behavior。 In thi cae, they erve a poitive role model of the general public。 To name only one cae: Pu CX, a houehold figure, acting a the celebrity pokeman of the China AIDS Foundation, contribute greatly to the caue of AIDS prevention and cure in China。
目前,我们很难过上一天没有看到一个名人代言人推广产品或一个社会运动在电视,网络或其他媒体。这是一个强烈的流行趋势,我们不能不注意到。
毫无疑问,明星代言人可以提高产品的销售。一个代言人的主机,然而,已经成为一些公司的营销工具,甚至是公司生产和销售假冒伪劣产品。这种行为产生了对消费者和整个社会,应该受到严厉批评和惩罚的负面影响。当然,正如众所周知,任何事物都有明亮和黑暗的方面。一些明星的社会活动和公共宣传提高公众意识认可,引起公众行为的改变。在这种情况下,他们成为广大市民的正面榜样。这些只是一个案例:普国泰,一个家庭的人物,作为中国艾滋病基金会名人的发言人,大大促进了预防艾滋病的事业,在中国治愈。WWw.hAOZuowEn.com
